Broker Check

Your 2026 Tax Strategy Starts Here

...And why the biggest areas to consider may not be what you think they are

As you look ahead, the start of a new year presents a valuable opportunity to make meaningful financial decisions that can shape your future. The annual practice of planning for the year to come allows you to optimize your finances, lock in available benefits and set yourself up for a stronger start. It’s also a natural moment for reflection—an invitation to step back, assess your progress and consider how recent life changes, whether personal milestones, career shifts or investment performance, might reshape your financial picture.

Certain principles hold true every year. Maximizing your retirement contributions, managing capital gains and losses, and developing a thoughtful charitable giving strategy continue to be key components of a well‑rounded financial plan. These perennial strategies help ensure that your money is working as efficiently as possible within the current tax landscape.

Yet every year also brings its own specific set of challenges and opportunities. This year is particularly noteworthy because of the passage of the budget reconciliation bill known as “The One Big Beautiful Bill,” or the OBBB. This sweeping piece of legislation significantly alters the terrain of federal taxes, credits and deductions. While headlines have focused on its high-profile provisions, some of the bill’s most meaningful implications for individual taxpayers are subtler, and several key changes won’t take effect for another few years.

“Nobody ever wants to miss out on an opportunity to improve their financial future,” says Timothy Steffen, director of advanced planning for Baird. “This year, with the passage of the One Big Beautiful Bill, presents a unique opportunity. Understanding both the immediate and future effects of the bill is essential to making informed decisions about your finances before December 31.”

Key aspects of the OBBB to consider for year-end planning

Perhaps the most surprising element of the OBBB for most taxpayers is not what it changes, but what it leaves untouched—at least for now. Many of the rule revisions that advisors and taxpayers had been preparing for in 2026 and beyond have been postponed or abandoned altogether. This unexpected reprieve creates both opportunities and uncertainties as we approach the end of the year, especially in areas like estate planning and income planning, where timing and anticipation are critical.

Estate Planning

In 2026, the federal estate and gift tax exemption for individuals was expected to shrink from $14 million to $7 million. That change would likely have required many people to rethink their entire estate planning strategy. In a somewhat surprising twist, the OBBB raises that exemption to $15 million, preserving a powerful window for high-net-worth individuals and families to make strategic lifetime transfers. “The bottom line is that estate taxes will remain an issue for only a very small percentage of taxpayers,” Steffen says.

 

The OBBB’s reprieve is only temporary: The new threshold is scheduled to sunset at the end of 2027 unless Congress acts again. While you may not need to make any drastic estate planning overhauls, it’s still a good idea to review things like beneficiary designations, health care directives and the use of trusts to control assets after your death.

Income Planning 

The OBBB also maintains the income tax rates and brackets that have been in place since 2017, rather than increasing them by 1%-4%, as had been planned. This delay of rate adjustments gives taxpayers a longer horizon to strategically manage how and when income is received. For instance, that may mean you don’t have to race to make sure you collect all your income—such as, say, a sizable year-end bonus—before December 31. With tax rates staying put in the near term, you have more flexibility to manage your income in ways that reflect both your near-term needs and long-term objectives.

Charitable Giving

The OBBB introduces several changes that make it especially important to revisit charitable giving strategies, both this year and in years to come. While philanthropy is often driven by purpose, the tax benefits tied to charitable contributions remain an important consideration in effective year-end planning.

 

Three new provisions in particular are reshaping how those benefits are realized:

 

1)   Higher deduction thresholds. The higher floor for claiming charitable deductions means smaller donations may no longer provide the same tax advantage they once did.

2)     Limitations on the value of deductions. High-income taxpayers will see new limitations on the value of all deductions, including charitable deductions. These limitations reduce the percentage of income that can be offset through charitable gifts.

3)     Flat charitable deduction. Starting next year, a flat charitable deduction will become available to all taxpayers. This above-the-line deduction allows those who don’t itemize to claim a modest deduction simply for giving.

 

“Together, these changes create a complex environment for taxpayers,” Steffen says. “Thoughtful planning will be needed to make the most of your charitable giving.”

 

For some donors, it may be advantageous to accelerate contributions into the current tax year to take advantage of existing rules. Others may benefit more by waiting until next year, when the flat deduction is in place. Tools like donor-advised funds (DAFs) and bunching strategies remain powerful options to maximize impact, allowing givers to time, structure and sustain their generosity while adapting to the evolving tax landscape.

CASE STUDY: Integrating Charitable Giving into a Comprehensive Plan

 With new tax rules taking effect, 2026 offers fresh opportunities to revisit your charitable giving plan. Here’s how one couple positioned themselves to give more intentionally—and more efficiently.

Read the full case study

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 The information offered is provided to you for informational purposes only. Robert W. Baird & Co. Incorporated is not a legal or tax services provider and you are strongly encouraged to seek the advice of the appropriate professional advisors before taking any action.